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The Facebook Privacy Debate: What You Need to Know
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Facebook changed the world by helping 350 million people publish their thoughts, feelings, comments, photos, videos and shared links much more easily than ever before. It's the King of social networking.

The network grew with a big promise of privacy at the center of what it offered: your information was by default visible only to people you approved as friends. In December that changed, in a fundamental way. We offer below a summary of the changes that were made and key highlights from the debate that's raging around the world about privacy, public information and Facebook. Given the role that Facebook plays in so many of our lives, this is high-stakes stuff.

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What changed in December: Facebook users are no longer allowed to restrict access to their profile photos and the list of pages they have subscribed to updates from. The list of any Facebook user's friends were made irrevocably public but after a public backlash, users were given a way to hide those lists from human view and leave them visible only to machine access.

User updates ("What's on your mind?"), shared photos, videos and links used to be private (visible only to approved friends) by default. If you'd never tweaked your privacy settings, then in December they were shifted by default to public (visible to the entire web) unless you decided when prompted to switch them back to private.

Those aren't simple changes to understand and there has been a lot of confusion about them. Many people do not like the way this is going. Here are some of the highlights of that debate.

Facebook's Arguments in Favor of a Shift Towards Public Information

In July [...]

Mon Jan 18, 2010 12:00 pm


CES-iPhone-controlled-drone-unveiled-at-tech-show-curtain-raiser
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Provided Courtesy Of:   Unmanned drones have become synonymous with controversial military action in some of the most dangerous warzones. But now a child's toy has been created using the same technology.

The AR.Drone, an iPhone-controlled helicopter powered by four separate blades, has been unveiled at the agenda-setting Consumer Electronics Show in Las Vegas.

Boasting built-in military grade systems such as wind compensation and autopilot functions, the drone is able to hover for hours over a single spot or fly under the command of a pilot using a wireless controller such as an iPhone.

The toy also boasts a number of other hi-tech embellishments, including a pair of on-board cameras and a computerised internal guidance system that allow it to track objects and react to the environment automatically.

“With video cameras and a powerful computer, we have developed a very stable drone that is easy to control and flies like a dragonfly,” said Henri Seydoux, the founder and chief executive of the Paris-based company behind the toy, Parrot.

A spokesman for the company, which is better known for making Bluetooth headsets and in-car systems, would not say how much the AR Drone will cost but confirmed that it would be available to buy later this year.

“Our first project was a Bluetooth race car. We've developed it, but I was not satisfied,” said Seydoux. “So I started with the idea of a quadricopter.”

The company was demonstrating the device at the annual Consumer Electronics Show in Las Vegas, one of the world's biggest technology industry showcases.

Thousands of computer buffs and hi-tech entrepreneurs are expected in the city this week as the world's most p/> [...]

Tue Feb 23, 2010 23:55 pm


Google Proposes to Extend DNS Protocol, Optimize Speed of Browsing
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Today, Google, along with a group of DNS and content providers, including Neustar/UltraDNS, published a proposal to extend the DNS (domain name server) protocol. DNS is the system that translates URLs for humans (e.g., ReadWriteWeb.com) into numeric IP addresses used by all computers for online communication.

To be perfectly explicit, Google is proposing "to allow Authoritative Nameservers to return varying replies based upon the network address of the client that initiated the query rather than of the client's Recursive Resolver." If that made no sense to you, read on for a plain-English discussion of the issue at hand and what it means for users.

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Last month, when Google launched a public DNS service, they described DNS protocols simply, saying, "Most of us aren't familiar with DNS because it's often handled automatically by our Internet Service Provider (ISP), but it provides an essential function for the web. You could think of it as the switchboard of the Internet, converting easy-to-remember domain names - e.g., www.google.com - into the unique Internet Protocol (IP) numbers - e.g., 74.125.45.100 - that computers use to communicate with one another."

What Google's proposing is that enough information be sent during these machine/network communications to optimize browsing speed by creating connections with topologically close servers, but not so much information as to violate users' privacy. In other wor/> [...]

Wed Jan 27, 2010 19:45 pm


Google Has New Mobile Ad Formats
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Mobile advertising will continue to play a major role in Google's revenue going forward. While the jury is still out, so to speak, on the proposed acquisition of AdMob, Google has been placing a great deal of emphasis here at Google I/O on the fact that it already knows a think or two about advertising.

In fact, AdMob really hasn't come up a whole lot in the discussions that I've been witness to. But that hasn't stopped Google from talking about various mobile ad formats its offers. A portion of this morning's lengthy keynote was devoted to this.

Google VP, Engineering, Vic Gundotra had the following to say (paraphrased):

It turns out we know a little bit about advertising. This year is Google's tenth anniversary of providing ad solutions. We've learned a few things. if you want a healthy ecoystem, you need advertisers and we have hundreds of thousands of them. we're not new at this game...


He reminded everybody that Google has Doubleclick, AdWords, AdSense, and Analytics. He then revealed some new expandable ad formats for mobile. More info about Google's mobile ad formats can be found here. Google is expanding its click-to-call ads to mobile content and apps as well. More on this here.

Gundotra said in a Q&A that the company is being careful about ads so they span both apps and mobile sites.

When it comes down to it, mobile ads mean money for developers. More importantly, they mean motivation to innovate with mobile apps, which of course is critical to Android's success.

Apart from monetizing the apps themselves, mobile ads can greatly contribute to the discoverability of mobile apps themselves.

/> [...]

Fri May 21, 2010 01:05 am
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